

Cerruti 1881- Vivo- Eau de Parfum,The Cerruti House is conquering a new territory with its first major launch in more than three decades.
VIVO, a disruptive and innovative fragrance for men of generations Y and Z, marks the beginning of a new chapter.
Cerruti 1881 reinvents itself with VIVO, a revolutionary concept in a totally new bottle that invites you to REVEAL THE CODE and LIVE.
REVEAL THE CODE
“1881 is a universal puzzle. A poetic combination. A code loaded with memories, a four-digit secret.” – Nino Cerruti
VIVO is the ultimate expression of this code so dear to Cerruti. Meaning “I live” in Italian, this name is adapted into 18 languages spoken on the five continents to reflect the interconnectivity and inclusiveness of our multicultural era.
Blending masculine power and sophisticated simplicity, the fascinating bottle arouses curiosity with its bold and innovative aesthetic.
To access the fragrance, simply rotate the hood to reveal the vertical secret code, V1881, in orange characters.
Live
VIVO is an intense and addictive amber fern, with an absolutely unique masculine signature.
An Eau de Parfum combining audacity and confidence that radiates dynamism, where invigorating spices and delicious wood intertwine.
The crisp, bright apple and tangy ginger are the fragrance’s top duo, enhanced by the vibrant freshness of cardamom and pink pepper.
In the heart, rum and tagète extend this fruity side and play contrasts with the warm toasty notes of sesame.
Earthy woody vetiver and burning saffron merge into a sensual creamy amber background that brings roundness to this powerful and addictive masculine fragrance.
To bring VIVO to life and express the bold energy of this Eau de Parfum, the campaign plays on the dynamic interaction between the physical and digital worlds.
Cerruti 1881- Vivo- Eau de Parfum,The Cerruti House is conquering a new territory with its first major launch in more than three decades.
VIVO, a disruptive and innovative fragrance for men of generations Y and Z, marks the beginning of a new chapter.
Cerruti 1881 reinvents itself with VIVO, a revolutionary concept in a totally new bottle that invites you to REVEAL THE CODE and LIVE.
REVEAL THE CODE
“1881 is a universal puzzle. A poetic combination. A code loaded with memories, a four-digit secret.” – Nino Cerruti
VIVO is the ultimate expression of this code so dear to Cerruti. Meaning “I live” in Italian, this name is adapted into 18 languages spoken on the five continents to reflect the interconnectivity and inclusiveness of our multicultural era.
Blending masculine power and sophisticated simplicity, the fascinating bottle arouses curiosity with its bold and innovative aesthetic.
To access the fragrance, simply rotate the hood to reveal the vertical secret code, V1881, in orange characters.
Live
VIVO is an intense and addictive amber fern, with an absolutely unique masculine signature.
An Eau de Parfum combining audacity and confidence that radiates dynamism, where invigorating spices and delicious wood intertwine.
The crisp, bright apple and tangy ginger are the fragrance’s top duo, enhanced by the vibrant freshness of cardamom and pink pepper.
In the heart, rum and tagète extend this fruity side and play contrasts with the warm toasty notes of sesame.
Earthy woody vetiver and burning saffron merge into a sensual creamy amber background that brings roundness to this powerful and addictive masculine fragrance.
To bring VIVO to life and express the bold energy of this Eau de Parfum, the campaign plays on the dynamic interaction between the physical and digital worlds.